Engineer · Duke MBA · Founder
Haley Lynn Gray
Making complicated businesses make sense
Logical, Rational, Simple Strategy
Haley Lynn Gray, MBA is an engineer with a Duke MBA who has spent twenty years figuring out why growth stalls, and what businesses keep mistaking for a marketing problem. She is the founder and CEO of In2itive Biz Solutions, founder of the Women’s Entrepreneur Network (77,000+ members), and the writer behind Leadership Girl. She has built and sold businesses of her own, including a home care company, and is the author of three books: Leadership Girl, Fearless Marketing, and Choosing a Caregiver.
Most businesses that call her think they have a marketing problem. Usually what they have is five systems that don’t talk to each other, nobody who owns follow-up, and no clear view of which part is actually producing revenue. Haley’s work is what she calls Growth Infrastructure: connecting marketing, sales, operations, technology, people, and data so the business works as one system instead of six departments pointing at each other.
Her advisory work focuses on nonprofits, healthcare organizations, law firms, and a small number of home-service companies: organizations where marketing has to work inside real regulatory, ethical, and capacity limits. She serves on the board of ShieldNC, and each year she donates websites and Build Beautiful subscriptions to nonprofits doing work she believes in.
Her approach is data first, then judgment, then the people who have to live with the decision. She is a mother of four and a Girl Scout troop leader, and she believes a business should fit around a life rather than swallow it.
Her standing question for any plan, tool, or strategy is simple: does this actually make sense?
Services
Advisory & Keynotes
Growth Infrastructure advisory for:
Nonprofits
Healthcare organizations
Law firms
Select home-service companies
Keynotes, selectively
In2itive Biz Solutions
My digital marketing agency. We build the marketing small businesses need and then actually run it: strategy first, no guesswork, and no selling you things you don’t need.
Marketing plans and strategy
Websites and funnels
SEO and content
Social media management
Paid ads
Fractional marketing support
Women’s Entrepreneur Network
77,000+ women building businesses, and leading them
Events
Free to join
Round Table conversations
The WEN podcast
Where members swap the things nobody publishes: what to charge, how to handle a hard client, and whether to hire.
Happy Clients
~ Meg Campbell
~ Lei Scheidell
“I was concerned that I would not gain much new insight, but after working with Haley, I got a few new ideas on marketing options to look into.
Haley is very engaged in her conversation with you and you can hear the wheels spinning when she thinks through how to uniquely help your business.
If you work with Haley, you will not be disappointed.”
~ Jennie K.
What Clients Say
5.0 on Google from 24 reviews of In2itive Biz Solutions
“She and her team put in hours to put out fresh advertising for my business, and also updated my out-of-date website. Not only that, but she won’t hesitate to give solid advice when she sees something that can help your business.”
~ Hal Williams
Google review
“We hired In2itive Biz Solutions to build an event website and to run a 3 month social media ad campaign. The site was everything we needed it to be. The team was very responsive when needing to make urgent updates.”
~ Beata Lorinc
Google review
“I was starting a brand new business and wanted something that would propel me to the front of the wedding venue shopping line. Well, Haley helped me do just that…”
~ Jill Wallace
Google review
As Seen On
