Hi! I’m Haley

I Make Complicated Businesses Make Sense

I’m an engineer by training, which mostly means I can’t look at a business without wanting to know how the parts connect. In 2012, while I was earning my MBA at Duke’s Fuqua School of Business, I got hooked on small business.

I geeked out on it so much that I added a concentration in Entrepreneurship and Innovation and stayed in school an extra four months.

While I was studying for my MBA, I also started Leadership Girl, where I still write about what building businesses has actually taught me, including the expensive parts.

After I graduated, I started a non-medical home care agency, grew it, and sold it three years later. I’ve built and sold businesses since.

I founded the Women’s Entrepreneur Network, now more than 77,000 women who swap the things nobody publishes. Today I run In2itive Biz Solutions, my digital marketing agency, and I advise nonprofits, healthcare organizations, law firms, and a few carefully chosen home-service companies on what I call Growth Infrastructure. 

Here’s what I’ve learned from all of it: most businesses that think they have a marketing problem don’t. They have five systems that don’t talk to each other, nobody who owns follow-up, and no clear view of which part is producing revenue. Buying another marketing tool won’t fix that. We need to fix the plumbing first.