Work With Me
Advisory for organizations whose growth is stuck somewhere they can’t quite see.
Growth Infrastructure Advisory
Most organizations that come to me think they have a marketing problem. Usually they have five systems that don’t talk to each other, nobody who owns follow-up, and no clear view of which part is actually producing revenue. Buying more software won’t fix that. Neither will another campaign.
My work is figuring out what’s actually broken, in what order to fix it, and who should own it. I look at marketing, sales, operations, technology, people, and data as one system, because that’s how your customers and donors experience you.
How it usually works
We follow the lead. We trace real leads, clients, or donors through your organization, from first contact to outcome, and find where time, information, and trust get lost.
We map the system. Tools, handoffs, owners, and the numbers you actually look at. What’s working, what’s duct tape, and what nobody owns.
We decide what to fix first. Not a fifty-item audit. A short, prioritized plan with owners and dates.
We build it, or you do. My agency, In2itive Biz Solutions, can implement the marketing, CRM, website, and automation work. Or your team can run with the plan. Either way, you’ll know exactly what’s being built and why.
Who this is for
I work mainly with nonprofits, healthcare organizations, law firms, and a small number of home-service companies. What those have in common is that the marketing is constrained by regulation, ethics rules, or donor expectations, and the usual advice doesn’t survive contact with that. I built and sold a home care company, so I’ve run a business inside those constraints rather than consulted at one from the outside.
It’s a good fit if you’re already generating interest and something between “interested” and “committed” isn’t working. It’s probably not the right fit if you’re looking for someone to run ads without asking what happens to the leads.
Nonprofits
I sit on the board of ShieldNC, which builds people and communities. Board work is not a marketing channel for me, but it has taught me more about how nonprofits actually run than any client engagement would have.
I also give away a few websites a year and donate Build Beautiful subscriptions. Recent recipients include Roots with Purpose, ShieldNC, Levi Long Sickle Cell Anemia, O/X Society Collective, and Peaceful Goodbyes.
Separately, I take on a small number of paid nonprofit engagements. It’s the same Growth Infrastructure work, adapted for organizations where the customer is a donor, the product is a mission, and nobody has budget for six overlapping tools.
What People Say
“Haley is nothing short of pure genius when it comes to marketing strategy and technology. She can build out all the technology required for effective online marketing, and she is well known for her ability to ‘fix’ systems that are not functioning as intended.”
~ Sheyenne Kreamer
“Haley is a thinker… rather than jump to conclusions, she collects data, studies the subject matter and gets back promptly. … What I like is that her approach to our company was not one size fits all, but tailored to our needs and budget.”
~ Victoria Bentley, Esq., Co-Owner, American Polarizers Inc.
“[Haley] is a true expert in market and sales strategy. Her expertise is invaluable, [her] ability to transform complex concepts into actionable strategies is remarkable.”
~ Pamela Meister, Policy Strategist & Government Affairs Consultant
“Haley willingly shares via social media or through conversations the truth about what it takes to be successful in business and marketing. There is zero nonsense in her approach, and that’s what I appreciate about her!”
~ Shaquille Telford, Former Business Owner & Business Teacher
Keynotes
I speak selectively, and only keynotes: Growth Infrastructure, what AI actually changes in business, and “Your Value.” If you’re organizing something and think I’m the right fit, get in touch.
Let’s Make It Make Sense
Tell me what’s going on. If I’m not the right person, I’ll tell you that too.